A jazz-inspired cannabis brand for good

With the continued over-saturation of brands in the California cannabis space—many designed without a unique point of view—Plaid America wanted to do something meaningful to shake up the industry.

Inspired by Louis Armstrong's nickname for weed, which he believed was “a sort of medicine”, GAGE is a brand built for good. With a model that funnels partial proceeds from sales to fund music education in public schools & live jazz events and programming across the state, we were able to make the world just a little more wonderful.