A logo is more than just a graphic—it's the visual flag of your brand, encapsulating its ethos, attitude, and personality at a glance. Whether for a luxury real estate development, a mission-driven nonprofit, or a forward-thinking cultural institution, I begin my design approach in the same way every time: brand strategy.
Audiences and consumer profiles, competitive landscape analysis, brand territories and values drive all design decisions. The result is a logo—often a flexible suite of logos and brand marks—that is truly reflective of your brand, resonant with key audiences, and built to last.
Below are just a few examples of logo designs created as a result of that process.
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