Logo and Brand Mark Design

A grid of brand mark designs by Robyn BakerA grid of brand mark designs by Robyn Baker

A logo is more than just a graphic—it's the visual flag of your brand, encapsulating its ethos, attitude, and personality at a glance. Whether for a luxury real estate development, a mission-driven nonprofit, or a forward-thinking cultural institution, I begin my design approach in the same way every time: brand strategy.

Audiences and consumer profiles, competitive landscape analysis, brand territories and values drive all design decisions. The result is a logo—often a flexible suite of logos and brand marks—that is truly reflective of your brand, resonant with key audiences, and built to last.

Below are just a few examples of logo designs created as a result of that process.

Client

Various

Agency

Various

Logo design for 1803 Fund an investment fund dedicated to rebuilding Black Portland.The Fitzgerald logo for a real estate branding project by Robyn BakerLogo design concept for Lianna Resort, a boutique hotel branding project by Robyn BakerThe Laureate logo for a real estate branding project by Robyn BakerTerry's Toffee logo concept for a chocolate business branding project by Robyn BakerCalloway House logo concept for a real estate branding project by Robyn BakerLogo design concept for Paseo Casana, a real estate branding project by Robyn BakerThe Felix logo for a real estate branding project by Robyn BakerNature youth program logo for Natural History Museum of Los Angeles County by Robyn BakerMarlowe logo concept for a real estate branding project by Robyn BakerAtwell logo concept for a real estate branding project by Robyn BakerLH ligature monogram logo concept by Robyn BakerOregon Health Leadership Council logo for a real estate branding project by Diana Goldman and Robyn BakerWelton botanical logo concept for a real estate branding project by Robyn BakerWest Slope Library brand mark for a library branding project by Robyn BakerLogo design for The Charlie Collection, a real estate portfolio branding project by Robyn Baker