What started as a logo refresh turned into a full brand identity for a new luxury apartment community in Sunnyvale, C.A.
Inspired by the interiors strategy for The Flats that married organic and patterns in nature with restrained, geometric materials like brass and steel, we created a visually rich marbled pattern system that is disrupted by clean image and typography forms.
Deliverables Executed: Logo Refresh Design, Secondary and Alternative Logo Design, Brand Guidelines, Full Stationery Package, Brochure, Rack Card, Website Design, Fence Wraps, Building Banners, and A-frame Signage
